One small aspect of this project looked at youth culture and offered a tribal breakdown based on the social glues (music, sport, fashion, technology etc) around which young people gather. This is how UK Tribes was born.
The main social groups can be broken down into different tribes with five main categories that are broken down even further into smaller sub-categories. There are currently 25 different tribes in total. These are:
Aspiration Mainstream:
- Trendies
- Rahs
Mainstream:
- Ravers
- Townies
- Chavs
- Boy Racers
- Sport Junkies
- Street Rats
- Casuals
Urban:
- Get Paid Crew
- Blingers
- DIYers
- Trackies
Alternative:
- Gamers
- Emos
- Scene Kids
- Skaters
- Metalheads
- Young Alts
Leading Edge:
- Hipsters
- Geeks
- Craft Kids
- Indie Scenesters
