Original Photos

Here are the original photos that I am going to use for the front page, contents page and double page spread of my music magazine.

Front Page

Contents Page

Double Page Spread

Music Magazine Photos

For the front cover, contents page and double page spread of my music magazine I took a total of 199 photos of two different models in different places, with different clothing, and in different poses. Even though I spent a lot of time on taking the photos, I feel that there is only a small amount of them that are good enough to be used on my magazine. 


Here are all of my photos:

Magazine Target Audience

Based on the previous research I have done on UK tribes, and the target audience of other genres of music magazines, I think that I will make my magazine aimed towards people who are into the drum and bass and dubstep genre of music. Using the UK Tribes website I have worked out what sort of people my target audience consists of.

I found that the main group of people that would be interested in my type of magazine would be people who are labelled as 'Ravers'. This group of people are also known as 'Clubbers' and 'Party Crew'. Here you can see the typical media consumption of the 'Ravers'. They focus most of their time on music, magazines and the internet, and focus less on things such as TV and cinema.


As you can see, the 'Ravers' group use the internet a lot, which could suggest that they use technology frequently in their day to day lives. Based on this assumption I may include things such as a QR code that links people to a free download or link to an interactive competition on the magazines website.

There was also a list of brands and different media that people of the 'Ravers' group would be more inclined to focus on. This includes clothing brands such as Topman and Urban Outfitters, magazines such as Mixmag and FHM, radio stations such as Kiss 100 and Radio 1 and brands such as Playstation, Cream and Facebook.


I will try to base the features and colour scheme on what these different brands tend to focus on, and look at the type of language used by Mixmag and FHM to determine how I write my double page spread article. I will also use some artists featured on radio stations such as Radio 1 and refer to them in my magazine to further strengthen the link with the target audience. I also aim to do this by getting the models in the magazine to be wearing the sort of clothes you would expect someone from the 'Ravers' group to wear.


Overall I would expect the target audience of my music magazine to be males between the ages of 16-25, who regularly go to clubs and festivals, are heavy users of the internet, and are into the electro/dance/drum&bass/dubstep genres of music.

Music Magazine Photo Research

To find out what sort of clothing I wanted my models to wear for the magazine photos I did some research into what people linked with the drum and bass / dubstep genre tend to wear.


Through looking at pictures of some well known artists such as Skream, Nero, Sub Focus and Chase and Status. From looking at these pictures you can see that they all wear quite plain clothes that aren't too formal, but aren't too casual. There is a clear style for the genre of music that will feature in my magazine so I will dress my model similarly. Most dubstep and drum and bass artists, however, are usually heard more than they are seen so I wanted to add something to my picture to make it seem like my magazine is trying to uncover these artists. I tried to add this feel into the picture I was going to use for my front cover so decided that my model should wear a hat, which is also loosely linked in with this genre of music. I think that this has made my picture suited to the genre of music and makes the front cover of my magazine look more realistic.


Here you can see the original (left) and the edited (right) versions of the photo I intend to use for the front cover of my magazine.
In Photoshop I selected my model using the magnetic lasso tool so that only he was edited. I then changed the brightness and contrast so that I had the right amount of lighting in my photo and then changed the exposure and offset in order to give the person some colour. I also left the background in desaturated which make him stand out. I have also used the spot healing tool to remove any blemishes on my model's face. After all of the changes I have made to the original photo, I now think that this picture will work quite well on the cover of my music magazine.


Here are some examples of other artists that feature in the gene of music that I am basing my magazine on:

<<< Chase and Status

Nero >>>

<<< Sub Focus

                Skream >>>

Drum & Bass Research

Drum and Bass, often shortened to D&B or D+B, is a sub genre of electronic music that consists of fast break beats and heavy bass and sub bass lines. It originated in the late 1980s in London and Bristol as a different take to rave and jungle music. The noticeable differences to dubstep is that there are a lot faster beats, and is usually slightly more vocals in a drum and bass track.


Drum and bass hasn't been a successful in mainsream popularity, much like dubstep, but has seen the popularity increasing in recent years.


Some examples of artists currently creating drum and bass are:


Pendulum

Shy FX

Sub Focus

Danny Byrd

Dubstep Research

Dubstep
Dubstep is a genre of electronic dance music that consists of "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals". Dubstep started out as mainly an underground scene, but gained more mainstream popularity in the late 2000s. More often than not, there will be limited vocals in a dubstep track, with most of the focus being on the music.


Some of the most popular dubstep artists making music now are:


Chase & Status

Benga

Skream

Modestep