I found that the main group of people that would be interested in my type of magazine would be people who are labelled as 'Ravers'. This group of people are also known as 'Clubbers' and 'Party Crew'. Here you can see the typical media consumption of the 'Ravers'. They focus most of their time on music, magazines and the internet, and focus less on things such as TV and cinema.
As you can see, the 'Ravers' group use the internet a lot, which could suggest that they use technology frequently in their day to day lives. Based on this assumption I may include things such as a QR code that links people to a free download or link to an interactive competition on the magazines website.
As you can see, the 'Ravers' group use the internet a lot, which could suggest that they use technology frequently in their day to day lives. Based on this assumption I may include things such as a QR code that links people to a free download or link to an interactive competition on the magazines website.
There was also a list of brands and different media that people of the 'Ravers' group would be more inclined to focus on. This includes clothing brands such as Topman and Urban Outfitters, magazines such as Mixmag and FHM, radio stations such as Kiss 100 and Radio 1 and brands such as Playstation, Cream and Facebook.
I will try to base the features and colour scheme on what these different brands tend to focus on, and look at the type of language used by Mixmag and FHM to determine how I write my double page spread article. I will also use some artists featured on radio stations such as Radio 1 and refer to them in my magazine to further strengthen the link with the target audience. I also aim to do this by getting the models in the magazine to be wearing the sort of clothes you would expect someone from the 'Ravers' group to wear.
Overall I would expect the target audience of my music magazine to be males between the ages of 16-25, who regularly go to clubs and festivals, are heavy users of the internet, and are into the electro/dance/drum&bass/dubstep genres of music.
I will try to base the features and colour scheme on what these different brands tend to focus on, and look at the type of language used by Mixmag and FHM to determine how I write my double page spread article. I will also use some artists featured on radio stations such as Radio 1 and refer to them in my magazine to further strengthen the link with the target audience. I also aim to do this by getting the models in the magazine to be wearing the sort of clothes you would expect someone from the 'Ravers' group to wear.
Overall I would expect the target audience of my music magazine to be males between the ages of 16-25, who regularly go to clubs and festivals, are heavy users of the internet, and are into the electro/dance/drum&bass/dubstep genres of music.
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