What kind of media institution might distribute your media product and why?
There are currently many different music magazines being published and sold by many different publishers. Some of the main publishers in the UK include Bauer Media (Q and Kerrang!), IPC Media (NME), Future PLC (Metal Hammer) and Developement Hell Limited (Mixmag). As you can see, these publishers all focus on a variety of music genres and produce many different types of magazines.
There is currently a fragmented market for the production and selling of music magazines which can be broken down into specialised niche markets. There are many magazines published that focus on rock/heavy metal music, pop music and indie/alternative rock music respectively. As there isn't currently a very strong market for drum and bass magazines, I think I should look at the main publishers and see if there is a gap in the market for my style of magazine. I will choose a publisher based on the magazines they produce, the main area of target audience they focus on, and the sales figures of each publisher's magazines.
In this presentation I have given an overview of each media institution and why I think they would or wouldn't be suitable publishers of my music magazine SubCulture.
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